Introduction of Company (Nestle)

The company Nestle is recognised as a famous and leading food manufacturing company in the world over 130 from its establishment. It deals with the business of food and Agriculture raw material. These two parts are very important and are indispensible part of each community in the world. At present time the company has been enjoying the privilege of being world’s largest and diversified company in the sector of food and agriculture Raw materials and it possesses about 500 factories all over the world in 80 countries.

Company profile

Nestle has it’s headquarter in Switzerland, Vevey and it was founded in 1866 by Sir Henri Nestle and at present this has been recognised as the biggest beverages and food company. At the end of the year 2004 were 87 bn. this had net profit of 6.7 bn. The company has around 247,000 employees.

The company undergoes many guding principle for the better outputs. Nestlé’s obtainable products rise from beginning to end with novelty and renewal at the same time as uphold a equilibrium in geographic behavior and manufactured goods lines. Long-standing potential is by no means sacrificed for temporary or short range feat. The Company’s main concern is to convey the most excellent and most appropriate foodstuffs to populace, where on earth they are, what on earth their requirements, all through their existences.(www.nestle.com)

Corporate Communication Strategy of Nestle

The corporate communication strategy is an important part of any business. In any business good communication has to be established for the effective running of the business (Oliver, et al 2007). There must be good communication between the staff, management and customers. This strategy has to be adopted from the bottom to up which covers employees, customer’s suppliers, investors and management as the area of corporate communication strategy is important for the consideration of change management and corporate governance. This strategy has been developed by keep in mind the mission, policies, vision, corporate culture and strategies which exists in the internal environment of the organization but this must has center of attention over external communication environment assessment.

In nestle communication management is the result of planning and implementations of strategies set by the senior practitioners in relation with the top management of the company. The company decides that how and which kind of relationship they need for the business with regards to the stakeholders and management. As the success and failure of the company depends upon the planning and setting up of this corporate communication strategy and its effective implementation. For the Nestle as studies there are following strategy followed for the getting up in the market.

Mission of the Company

The Nestle has believed in the research criteria and these results in the understanding of the people or customers needs from the company and products. As the hygienic and good food is the main source of the life and good health, the company has concentration to make and provide a good food for the customers and people. For the fulfillment of their aim to provide good and fresh food to the consumers the company has introduced a policy named SHE i.e. Safety, Health and Environment polity in order to protect the health and to keep the environment clean for all.