E-commerce

Online business and the ability to buy and sell products globally online is a very popular subject within business. Take a look at these few suggestions to see if they will help you narrow down your topic:

Example E-commerce dissertation topic 1:

A discursive analysis charting the present position of e-commerce within Iraq with recommendations as to how to facilitate its further usage.

E-commerce is used extensively throughout the world. It is a vital tool for business bringing with it lower costs and greater efficiencies. However, within Iraq, huge swathes of the population have no access to e-commerce and its benefits. This dissertation accordingly has three primary objectives. First, it explores the existing infrastructural networks existent within the country and evaluates the extent to which they can be adapted for greater e-commerce traffic. Secondly, it analyses the different methods that could be used by the government of Iraq to encourage more persons to use e-commerce. Thirdly, it identifies potential foreign investment factors that could favourably impact upon the development of e-commerce in the country.

Suggested initial topic reading:

• Ahmed, A. M., Zairi, M.and Alwabel, S. A. (2006) ‘Global benchmarking for internet and e-commerce applications’, Benchmarking: An International Journal, Vol. 13(1/2), pp.68-80.
• Ahn, T., Ryu, S., and Han, I. (2004) ‘The impact of the online and offline features on the user acceptance of internet shopping mall’, Electronic Commerce Research and Applications, No.3, pp.405-420.
• Alden, D. L., Steenkamp, J-B. and Batra, R. (2006) ‘Consumer attitudes toward marketing globalization: Antecedent, consequent and structural factors’, International of Research in Marketing, Vol. 23 No.3, pp. 227-239.