Market Analysis

Maybe you would prefer to delve into a specific market and a specific industry to assess dynamics such as strengths and weaknesses then maybe market analysis is the way to go! This is a popular subject and would make for a great dissertation! Take a look at some examples below:

Example market analysis dissertation topic 1:

A market analysis of Sports Direct

Using a range of appropriate analytical tools, this dissertation evaluates conditions in the market environment that the sports equipment company Sports Direct occupies and through so doing evaluates both the micro environment and the macro environment in which the firm operates. Thereafter it evaluates, using a strategic fit analysis, the resource capability of the firm and highlights specific strengths and weaknesses within its existing business model. Accordingly in addition to using a series of corporate publication this study is also grounded in existing academic literature and in particular that which relates to (in addition to strategic fit analysis), market environment analysis, Pestel analysis, Porter’s five forces, and value chain analysis. The study concludes by offering a range of reasoned recommendations for the on-going profitability of Sports Direct.

Suggested initial topic reading:

• D’Aveni, R.A. (1994) Hyper-competition: Managing the dynamics of strategic maneuvering. New York: Free Press.
• Lussier, R.N. and Kimball, D.C. (2009) ‘Five competitive forces in sport business environments’, Applied Sport Management Skills, Champaign, IL: Human Kinetics, pp. 30-36.