The theoretical scope of this literature review is distributed by purchasing strategy and by supply chain strategy prospective. This part of the literature is founded on the Internet and from the articles in the Burch International University library. Through searching for the adequate information’s, definitions, articles, journals etc; research was being executed with the keywords such as purchasing strategy or supply chain strategy or management or just Zara supply chain management. There are different data’s, articles and web sites that were funded by the Internet about the Zara, and all offers different ideas of the research direction. In order to collect lot of useful and accurate material of Zara, I obtain from friend who works as a seller manager in Azel store.

A Zara supply chain strategy was the key term of my research and was an important part of my theoretical focus on supply chain strategy. The aim of this research is to give a clear picture of the theoretical research and to be able to manage analysis of the Zara case study showing how company purchase and which supply chain strategy perspective is the most convenient for such a company. The purpose of use of review in this research is based on the explaining and verifying the role and impact of purchasing and supply chain strategy of the Zara industry and how it’s making successful. The effects of supply are particularly fundamental in fashion industries of marketing research. Although through this review also it will be described different aspects of supply chain points in the fast fashion industry.

INTRODUCTION

This review however will be based on the two sections; describing and analyzing the structure of the Zara’s stores and on understanding the influence of purchasing of supply chain strategies. The manufacturing ZARA clothing company has an excellent development of supply chain, practical and innovative distribution channel processes.

Brief description of supply chain management