Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites: number of fans, followers, and posts on each site and provide any recommendations.
Explain why you have selected these research methods and defend your choices
July 6, 2019Construct an HR linkage model for Starbucks
July 6, 2019Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites: number of fans, followers, and posts on each site and provide any recommendations.
Question Description
Select one of the following brands to research:
- Starbucks
Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites: number of fans, followers, and posts on each site and provide any recommendations.
Write a 750- to 1,050-word paper in which you will evaluate:
- Fan engagement
- Brand exposure
- Customer interaction
- Page traffic
- Lead generation
- Brand image (enhancement)
- Sales (increase/decrease)
Format your paper consistent with APA guidelines.
