The main purpose of this research is to investigate the impact of corporate social responsibility on the organizational performance case study of TESCO. Research and objectives are the back bone of the research. They give the direction to conduct the research affectively without this research seems to be useless. There are followings research objectives and aims

To understand the impact of corporate social responsibility on organizational performance.

To understand what are the derivers behind the implementation of Corporate social responsibilities

How CSR play important role for the success of the company

Find out the ways how company can perform CSR effectively and profitably

What are the benefits which company getting by performing CSR

1.3 RESEARCH QUESTION

As it been discussed above this study seeks to investigate into the impacts of corporate social responsibility on organizational performance as a case study of Tesco. To addressed the problems in research work some research question was really vital

To what extended does the corporate social responsibility impact the overall performance of the Tesco?

BACKGROUND INFORMATION

In 1960 the concept of corporate social responsibility was introduced. It is understandable from the word of corporate social responsibility that how organizations engage in environmental and social activities in their business and their operations and how they cooperate with their stack holders including employees, suppliers, and customers. Initially the main concerns of corporate social responsibility were employment equal opportunities, health and safety issues. Nowadays, corporate social responsibility is not just focusing the health and safety issues but it is also focusing on Environmental and Ethical matters. Now corporate social responsibility is the competitive tool for the organizations and it is the source to get the competitive advantages and corporate resources. The basic definition of corporate social responsibility was given by European Commission. It is the process of implementation of social and environmental activities in daily business operations.

Many experienced scholars and experts are trying hard to find the standard definition of corporate social responsibility but unfortunately they are not successful in this regard. Corporate social responsibility related activities and issues are controlled by various economic bodies. World Business Council for Sustainable Development explains corporate social responsibility; it is the responsibilities of the organizations to help the economic development by working together with workforce, national communities to improve the life style and standards. It is the duties of the corporations to perform activities which helpful for the organization as well for the society and community. It the obligation of corporations to do justice with their stakeholders as well their shareholders and also to take steps for the improvement of the society as well as the community. There are numbers of authors and scholars who have given their own ideas and views about the corporate social responsibility. They also explained what activities are good and what are bad. Different organizations commit that they are performing a lot corporate social responsibilities activities for the beneficial of the society and environment. If we study about the corporate social responsibility issues we will see there are number of companies who have committed that they are very responsible for the CSR but in real they were not doing this. Take the example of BP in 2007 BP promote their self that, they are very environment friendly and they promote their self as a green company. By violating the health and safety laws in USA BP image was very much disturbed.

NIKE is one of the famous and well known brand in the world. Most of the products of Nike manufactured in developing countries. In developing countries they were not following the standards they paid very low wages to the worked and the working environment and working place were very bad and below standards and poor health and safety conditions in the working place. Due to these issues their brand name and brand personality was really disturbed and it created a bad image on their brand. (Weatherly and Otter, 2008)

Porter and Kramer (2006) explained that corporate social responsibility is a source of getting competitive advantages .Corporate social responsibility plays a very vital role for marketing and it is very useful tool for attracting the customers. (Piercy and Lane, 2009) Corporate social responsibility is a source and tool to create strong brand awareness for the company. By practicing the CSR activities there are more chances of the organizational growth and it leads towards the profit. Corporate social responsibility is very helpful tool to create strong brand awareness as well as for the reputation of the organization.

Retailing is very vast and essential sector in the UK economy providing huge range of products, goods and services. There were 305,000 retail outlets in 2004 in UK and they helped to generate the turnover of £250B (ABI 2005). .Tesco is one of the largest store in the UK supermarke