Topic Paper: Amazon’s Disruption of the Consumer Decision-Making Process: A Marketing-Based Analysis
Instructions
Address the following in this one-page paper:
1. How has Amazon disrupted each stage of the Consumer Decision-Making Process as described in Chapter 7 of the Pride and Ferrell text? Discuss from the perspective of the consumer.
2. For each CDMP phase, how has Amazon capitalized on changing customer needs and desires? How have they been a force in altering customer needs?
3. Describe Amazon’s modifications to product, price, promotion and distribution strategies.
Paper format:
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