1. Introduction

The given data represents the chicken meat demand over the time period of several years from 1980 to 2014 in a certain company who is producing chicken meat to the market. In today’s competitive market chicken meat demand is depend on many external factors or determinants. Several determinants of them are

1. Income of the consumers.
2. Other substitutes in the market check as other meats like port, beef, mutton and port or fish and seafood.
3. Price of the chicken in the market
4. Number of competitors in the market who produce chicken meat to the market
5. Other factors such as health hazards link to chicken meat such as bird flu outbreaks.

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Other than to these main determinants, the demand could vary seasonally with even one single year, but given data is not supported to analyze seasonal variances.

So as a chief analyst, this given data study is analyzed and investigated to show the given determinants are really significantly affected to the chicken demand produced by this company where this data is collected.

Also the interpretation is based on the assumption that this data is collected in scientifically and no bias in data sample.

The assumption regarding the data set given for analysis:

Assume,

Y stands for : Chicken meat demand

PC Stands for : Price of chicken meat

PB stands for : Price of beef

PR stands for : Future price of chicken

YD stands for : Consumer income

2. Literature Review

Demand for any consumer good, whatever irrespective of chicken meat or any other in the market is the quantity consumers are willing and able to purchase during period of time. Although the price is the main factor affecting the demand, economist emphasizes magnitude of other factors that effect for the quantity consumers buying. However, indeed only six factors are considered sufficiently important in studies of market demand.