Apple Company leverage on Innovation.
Describe the value of Linguistic Anthropology for understanding culture & Explain the Sapir-Whorf hypothesis and give examples of how it
October 18, 2019There are varieties of theories of motivation, many of which are complementary. Of the main motivational theories described in the text, which theory or theories do you think would apply most fully to the people you know or work with?
October 18, 2019Apple Company leverage on Innovation.
After your analysis of the case, prepare a response to the following questions:
1) Which innovation characteristics could Apple leverage to manage resistance to future generations of Apple Watch?
2) Discuss the role of propagation mechanisms in reducing resistance to Apple Watch?
3) What are the consumer characteristics that Apple needs to influence to overcome consumer resistance to its smartwatch?
4) Discuss the barriers and sources of active and passive innovation resistance in the context of Apple Watch.
5) Discuss various consumer segments that arise from variation in resistance.
In your response to these questions, be as thorough as possible. In case analysis, you always want to support your answers with a cited source. In addition, utilize material from the chapter readings in your response. Post your 5+ page (double-spaced) response to these questions by Saturday at 11:55 p.m.
