Hi, I need a paragraph long answers for each questions below! Thanks! (Single-spaced, minimum 2pgs)

1. As we read the case, Amazon started its e-commerce business in the book retailing. In what ways, did Amazon create unique value compared to incumbent players? In other words, what were the sources of competitive advantages in the Amazon’s business model?

2. As the company has grown, Amazon decided to open its retail platform to third parties. What are the advantages and risks of this?

3. Amazon has continuously introduced devices such as Amazon Kindle Fire, Fire Phone, Echo etc. Why is Amazon interested in developing ‘products’ instead of concentrating on service?

4. In 2017, Amazon acquired Whole Foods for $13.7 Billion. How can Amazon and Whole Foods business create synergy?

5. Do you think Amazon’s aggressive penetration in the grocery market can change this industry substantially? If you were an executive of competitors (such as Ralphs, Vons, Albertson, etc.), how would you prepare for the threat of Amazon?

6. What do you think Amazon will look like 10 years from now?