Create and record a 10-12-slide, executive-level presentation with notes of the SMART objectives corresponding to
these elements of an organization:
Main strategies.
Associated performance indicators and metrics.
Strategic plan recommendations.
Note: Each assessment in this course builds upon the work you have completed in previous assessments. Therefore,
you must complete the assessments in the order in which they are presented.
The successful implementation of a strategic plan requires effective communication and a thorough understanding
of not only the role of the organization within the greater community, but also the role of leadership within the
organization. By effectively engaging stakeholders and understanding the philosophy of strategic management,
leaders can mitigate challenges and hurdles that face those directing change.
This assessment provides an opportunity for you to create an executive-level presentation explaining how SMART
objectives underlying each organizational strategy can help the organization successfully implement its strategic
plan. Then, after sharing the key performance indicators you developed from the strategic plan, you will use this
balanced scorecard to make recommendations to revise the strategies you developed in Assessment 3.
By successfully completing this assessment, you will demonstrate your proficiency in the following course
competencies and assessment criteria:
Competency 1: Analyze organizational structure, design, culture, and climate in relation to environmental
forces.
Analyze potential long-term opportunities and operational components in the strategic planning
process.
Competency 2: Develop a strategic organizational plan that provides human and financial resources to
support targeted organizational outcomes.
Present operational recommendations and strategic control mechanisms, including goals, objectives,
resources, and action steps.
Define critical success indicators that allow an organization to measure success in implementing a
strategy.
Analyze the effect of strategy formulation on human, financial, and technical resources.
Competency 3: Recommend an organizational structure and design to optimize a strategic plan.
Propose a strategic plan to optimize outcomes and mitigate risks in an organization.
Competency 4: Communicate in a manner that is scholarly, professional, and consistent with expectations for
professionals in health care administration.
Create a visually pleasing, professional presentation tailored to a specific audience that uses charts
and/or images that support the content.
Communicate critical content clearly and persuasively in a limited time.
Note: Complete the assessments in this course in the order in which they are presented.
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Preparation
Use SMART Objective Setting Guide [DOCX] to complete the assessment.
To prepare for the assessment, begin by reviewing your four recommended strategies. Then, using the SMART
Objective Setting Guide, create a minimum of three SMART objectives for each strategy. These objectives will
become the basis of your presentation and will ultimately help the organization achieve the strategic direction you
have recommended.
In addition, you may wish to review the assessment instructions and scoring guide to ensure that you understand the
work you will be asked to complete.
Note: As you revise your writing, check out the resources listed on the Writing Center’s Writing Support page.
Recording Equipment Setup and Testing
Check that your recording equipment and software is working properly, that your audio recording quality is
sufficient, and that you know how to record and upload your presentation. You may use Kaltura or other technology
of your choice for your audio recording. You may also add audio directly to your slides, using PowerPoint or other
presentation software.
If using Kaltura, refer to the
Using Kaltura
for directions on recording and uploading your video in the courseroom.
Note: If you require the use of assistive technology or alternative communication methods to participate in this
activity, please contact DisabilityServices@Capella.edu to request accommodations.
Scenario
In your weekly one-on-one meeting, your manager congratulates you on the comprehensive and well-researched
work you have done to date. The CEO has been working with the rest of the organization’s leadership team to
adopt the overarching strategies for the organization that your manager recommended. However, your manager
and CEO are seeking clarification on how to translate these strategies into meaningful benchmarks, or performance
measures. They want to know how the organization will measure progress in following these strategies. In previous
discussions with your manager, you have been describing the SMART methodology for writing objectives that
support the overarching strategies. She has asked you to share the SMART objectives you have written for each
strategy with the CEO in a brief presentation.
You are ready to begin creating your presentation and the slides that you will use to support your key points and
conclusions. Your manager reminds you that the CEO expects a brief, substantive, and concise presentation. You will
be lucky to get 15 minutes of the CEO’s time. Consequently, she suggests that you include no more than 10–12
slides, or you will run out of time and cautions you about not creating a “death by PowerPoint” experience for the
CEO. You already know from experience that your organization expects professional presentations that adhere to
the organization’s branding standards.
Requirements
Create an executive-level presentation with voice-over of the SMART objectives that correspond to the
organization’s main strategies, associated performance indicators and metrics, and strategic plan recommendations.
Practice your presentation until you are satisfied with it, staying as close as possible to the limited time allotted.
Remember that the audience is your organization’s CEO. All the work you have done so far in this course has
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prepared you for this briefing, but you are ready.
Presentation Requirements
The requirements, outlined below, correspond to the grading criteria in the Strategic Plan Objectives and Balanced
Scorecard Scoring Guide, so be sure to address each point. Read the performance-level descriptions for each
criterion to see how your work will be assessed.
Present your operational recommendations and strategic control mechanisms.
Include goals, objectives, resources, and action steps for reconfiguring and aligning the organization’s
structure, systems, shared values, management style, staff, and skills.
Define critical success indicators that enable an organization to measure success in implementing the
strategy.
Propose a strategic plan to optimize outcomes and mitigate risks in the organization.
Analyze potential long-term opportunities and operational components in the strategic planning process.
Analyze the effect of strategy formulation on human, financial, and technical resources.
Weigh factors of measurement against current organizational benchmarks.
Create a visually pleasing, professional presentation tailored to a specific audience.
Use charts and images that support the content.
Communicate critical content clearly and persuasively in a limited time.
Presentation Format and Length
Your presentation should consist of 10–12 slides and be 10–15 minutes in length. Use the notes portion of each slide
to write your script. (The notes section is required).
You may use the structure below as a guide for organizing and timing your presentation. You do not need to place
your slides in this specific order.
Slide 1: Title slide (15 seconds).
Slide 2: Revised/updated vision, mission, and values from Assessment 3. (30 seconds).
Slide 3: Gap analysis: desired versus actual position (1 minute).
Slide 4: Recommend Overarching Strategy One with three objectives (2 minutes).
Slide 5: Recommend Overarching Strategy Two with three objectives (2 minutes).
Slide 6: Recommend Overarching Strategy Three with three objectives (2 minutes).
Slide 7: Recommend Overarching Strategy Four with three objectives (2 minutes).
Slide 8: Visual: Balanced scorecard table with 1–3 performance indicators and associated metrics (1 minute).
Slide 9: Analysis (1 minute).
Slide 10: Recommendation of new strategic plan strategies based on the balanced scorecard (1 minute).
Slide 11: Overall recommendations/conclusions (1 minute).
Slide 12: References.
Include all relevant supporting details, such as data, charts, and graphs, as an addendum to the presentation.
Indicate the slide associated with the relevant data set. In addition, include all relevant data and narrative in the
notes section of each slide.
Supporting Evidence
Cite a minimum of six current scholarly and authoritative sources to support your presentation. Format your citations
and references according to APA style and formatting guidelines.
Additional Requirements
Proofread your slides and addendum before you submit them to minimize errors that could distract readers and
make it more difficult for them to focus on the substance of your presentation.
Portfolio Prompt: You may choose to save your presentation to your ePortfolio