Marketing Presentation
Assignment Overview
Throughout your career you will need to clearly explain what sport psychology is what services can be provided and the benefits it provides to coaches teams and athletes. There are different types of practitioners that provide sport performance enhancement services so it is easy for consumers to be confused about what sport psychology includes and how it works. Therefore it will be important for you to be able to articulate your services and your approach to potential clients.
In this assignment you will create a marketing presentation for a sports team called the Bulldogs. The Bulldogs team will be the case study used throughout the course. The purpose of this assignment is to explain sport psychology and your services (as either a performance enhancement consultant or a sport psychologist) to the coach and team.
Bulldogs Case Study: You have been contacted by a local coach who is interested in learning more about the services you provide. The Bulldogs team is diverse in its population. The coach has asked you to come and present a case for how sport psychology can help the team. The coach has heard about sport psychology but has never worked with a consultant before. The coach would like to know how it could specifically help the team perform at a higher level.
Assignment Directions
Construct a creative marketing PowerPoint presentation that you could use to educate the Bulldogs team about the effectiveness of sport psychology and about how you conduct your work. Attempt to make this presentation positive and exciting to help you gain entry and build interest with a team who is potentially attracted and willing to pay for your services. You will have approximately 30 minutes to showcase your presentation. Please make sure to read Guidelines for Effective PowerPoint Presentations in the Resources. Please also review the scoring rubric for this assignment to see how you will be graded.
Your presentation should:
Slide Requirements:
Assignment Requirements