Week 5 MKT 571 Assignment Marketing Communication and Brand Strategy

Purpose of Assignment

I am currently in a master’s graduate course in marketing and was needing some help in a research report for better understanding of the material when it comes to creating a marketing plan that has to include proper APA cited references, a minimum of three or more peer-reviewed references with direct web links provided (peer-reviewed is two or more authors), and most importantly no plagiarism per instructor request and will be checked. If found, points will be taken off or will fail the assignment. Here is the following topics for this two-part assignment:

This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience.

Brand strategy and the communication of the brand is essential to understanding the various phases of a product or service (viz a viz the life cycle). Brand recognition is based in the marketing communication efforts of the firm. When you hear or see the word Coke, you immediately know it is Coca Cola. When you see five interlocking rings of different colors you know that is the symbol for the Olympics. In Week 5, you will develop a brand and communication strategy for your product.

Assignment Steps

Develop a minimum 700-word or more (excluding cover page, reference page, and charts, tables and graphs that do not count toward word count, unless has a description topic to explain) branding strategy and marketing communication plan in Microsoft^® Word.

This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below).

The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.

• Introduction
• Situational Analysis:
  • Vision, Mission, Strategic objectives, Values
  • Strengths/Weaknesses
  • Competitor’s Strengths/Weaknesses
  • Market Segments
• Product, Place/Distribution, Promotion, and Price Strategies:
  • Creating a Brand Image
  • Maintaining Brand Image
  • Branding Concerns
  • Promotion/Integrated Marketing Communication
  • Advertising Strategy/Objectives
  • Push and Pull
  • Media Strategy
  • Advertising Execution
  • Public Relations/Strategies

• Conclusion
• References (include three or more peer-reviewed references that are two or more authors for peer-reviewed) plus include direct web links for references

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three or more peer-reviewed references with direct web links.

Format your assignment consistent with APA guidelines.

Side Note: Have “four” documents attached; first one from my Week 1 marketing plan topic titled “Researching Marketing Questions” that details a general description of my chosen company of Apple Inc. and their general description of their service, which is “Apple Pay Service” located on the document for “Part 2” pg. 4.

Week 2 document on “Understanding Target Markets;” Week 3 document on “Promotion and the Product Life Cycle;” and Week 4 document on “Price and Channel Strategy” that is all a continuation of my marketing plan project research for the Apple Company and their “Apple Pay Service” product.

Cite a minimum of three or more peer-reviewed references (peer-reviewed is two or more authors, APA cited). Include direct web links per instructor request.

Format your assignment consistent with APA guidelines. Include APA citations throughout document within research, especially as it pertains to any financial or statistical data talked about per instructor request.

Include proper title and sub-title headings for each topics listed above for research.

Most importantly, No Plagiarism per instructor request and will be checked-if used points will be deducted off or will be considered a failing grade.