Apple Inc. is a company that designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players. Apple Inc. also sells a variety of related software, services, peripherals, networking solutions, third-party digital content and applications. The company sells products and services such as iPhone , iPad , Mac , iPod , Apple TV , a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud , and a variety of accessory, service and support offerings. Furthermore, the company also sells and delivers digital content and applications through online stores the iTunes Store, App Store, iBookstore, and Mac App Store. The company sells its products globally through its retail stores, online stores, direct sales force, through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. Not only that, the company sells a variety of third-party iPhone, iPad, Mac and iPod compatible products. The company’s target market is end user consumers, small and mid-sized businesses (“SMB”), and education, enterprise and government customers.

Steve Jobs, Ron Wayne and Steve Wozniak were the founder of Apple Inc. In 1976, they invented the first Apple computer which consists of not only circuit board with costs under $700 in Palo Alto, California.

They improved the first Apple computer by adding one-megahertz processor and named Apple II became first mass-produced computer in year 1977.Apple officially became a public traded company in 1980. Apple Inc. continued developing a better computer in later years and the first personal computer with feature which has a mouse for navigating and desktop icons and folders called Lisa but this product unable to stay in the market due to high cost of production.

On 2007, Apple had kicked off the era of the touch screen smartphone with the invention of first iPhone. This innovation has made a huge change in the smartphone market because it caught the attention of the consumers. On 2010, again Apple unveiled the iPad tablet computer and Apple has passed Microsoft as the largest US technology company in term of market value in May.

On 2011, the co-founder Steve Jobs announced his resignation as Chief executive Officer of Apple due to health problem and the Chief Operating Officer, Timothy D. Cook took over his place as the new Chief Executive Officer of Apple.

In 2012 September, Apple has introduced its new iPhone 5 which is the lighter, thinner and more powerful of its mobile devices. This new product captured the attention of the whole world by getting a pre-order of 2 million and it is twice than the previous iPhone 4S.

Planning

“Apple is committed to to bring the best personal computing experience to different groups of people like students educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offering.”Retrieved from Apple, 2009 Annual Report.

Apple Inc. is in a competitive and fast-paced business environment. Everything might change even in the next second. Therefore, it is important for Apple Inc. to be ahead of its competitors. In order to provide the best technology experience to customers, employees are given the freedom to improve products if they found any issues after they used product. Employees do not need to go under procedures that will consume a lot of times. The issues of the product might be the weakness of the company if it is not improve or solve.