This assignment has mainly been done to provide a discussion as to the application of Strategic Business Management and planning within current global business environment. For this study I have used a case study on Bharti Airtel Ltd that is an Indian mobile telephone company. Accordingly, this assignment basically covers followings objectives.

Understanding the role of strategic business planning in Bharti Airtel Ltd

Understanding of the strategies Bharti Airtel Ltd use to achieve competitive advantage

Understanding of the impact of internal and external factors on Bharti Airtel Ltd

Understanding of the environmental factors that have an effect on strategic business management and planning

About Bharti Airtel Ltd

Bharti Airtel Ltd is a one of the leading global telecommunication companies that operates in 19 countries across Africa and Asia having 200 million customers. It is a one of the six best performing technology companies in world that has been ranked by business week. Bharti Airtel Ltd mainly offers following services to its customers:

Mobile voice and data services

Fixed telephone line

High speed broadband services

IPTV, DTH

Turnkey telecom solutions for enterprises

National & international long distance services to carriers

(Source: About Bharti Airtel Ltd, available from:

http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+bharti+airtel/?WCM_Page.ResetAll=TRUE&CACHE=NONE&CONTENTCACHE=NONE&CONNECTORCACHE=NONE&SRV=Page

(Accessed on 10th March 2012)

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1.1 Identify and critically evaluate Bharti Airtel’s goals, objectives and values

It is said that global business environment is changing structurally and, in all probability (Kourdi 2003). Hence, any type of business organization should have strong, transference goals, objectives and values in order to succeed the business. They enable the managers of the organization to formulate and manage appropriate strategies within the business. Accordingly, in this section I will identify and evaluate goals, objectives and core values of Bharti Airtel Ltd.

Goals and Objectives of Airtel

Undertaking of transformational projects which has a positive impact on the society while contributing to build the nation

Diversification into new businesses in sectors such as financial services, agriculture and retail business with world class partners

To lay the foundation for creating a conglomerate of future

Core Values of Airtel

Being Flexible for the adaptation of the environment changes and evolving customers’ needs

Openness and transparency

Give power to People to do their best

Creating Positive Impact on the society by creating a meaningful difference

Making it happen through the innovation of new ideas with entrepreneurial spirit

If we look at the above goals and objectives of Airtel, we can identify that they have been achieving them to a certain extent. If we consider the objective of diversification into new business, Airtel has been accessing to such business sectors. For example, now they have been engaging financial services in India through telephony services. Acquisitions of Airtel throughout the world convince us that Airtel has created a foundation for conglomerate of future. Above mentioned core values of Airtel which are the beliefs of owners have been the keys to its success.

1.2 Suggest ways in which Bharti Airtel can replicate its success in India in foreign markets

It is a big challenge for any business to have or replicate its success in globe due to higher completion. For this purpose, business orga