Information System is becoming an important framework that can assist organizations to manage, develop and communicate their intangible assets such as information and knowledge. Therefore it can be considered as a necessary framework in the current knowledge-based economy arena. In this paper, I will also explain the role of Business Intelligence in providing organizations with a way to plan and obtain their strategic managements objectives.

Than others. There’s almost always a prominent firm. In the automotive industry, Toyota is considered an exceptional performer. In pure online retailing, Amazon.com is the leader. In off-line retailing Wal-Mart, the largest retailer on earth, is the also leader. In online music, Apple’s iTunes is considered the superior with more than 75 percent of the downloaded music markets, and in the related industry of digital music players, the iPod is the best. In Web searching, Google is considered the leader.

Firms that “do better” than others are said to have a competitive advantage over the others: They either have access to specific resources that others do not, or they are able to use generally available resources more efficiently-usually because of superior knowledge and information assets. In any event, they do better in terms of revenue growth, profitability growth, or productivity growth (efficiency), all of which eventually in the long run translate into higher stock market valuations than their competitors. But

• Why do some firms do better than the others and how do they obtain competitive advantage?
• How can we analyze a business and recognize its strategic advantages?
• How can we build a strategic advantage for our own business?
• How do information systems cause to strategic advantages?

One answer to questions above is Michael Porter’s competitive forces model.

Arguably, the most famously used model for understanding competitive advantage