In lining with the attached USGBC’s Key Messages and Positioning Paper, please develop a key benefits paper for an organisation named the United States Green Building Council (USGBC) by following the instruction below.

Please turn in a paper that includes the following 4 points. We will leave behind for now the positioning and key messages, but you will use those to inform this aspect of your strategic communication plan. Be sure to watch the video by Dr. Lozare on Big Ideas as well as the one on Objectives & Supports. Submit your paper, which should be 1-2 pages in length, double spaced, using APA style.

1. Program name ( Choose an appealing or inspiring name for your program or project).
2. Communication objectives
3. Key benefit(s)
4. Support points

USGBC website: <link is hidden> />
Required reading:

Chapter 5 “The Message Brief “ (pp. 121- 137) in O’ Sullivan, <link is hidden> Yonkler, J.A, Morgan, W., and Merritt, <link is hidden> A Field Guide To Designing A Health Communication Strategy. Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs. 2003

Appendix 2 – “Case Studies” (pp. 2-1 to 2-46) in O’ Sullivan, <link is hidden> Yonkler, J.A, Morgan, W., and Merritt, <link is hidden> A Field Guide To Designing A Health Communication Strategy. Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs. 2003

*Please cite the attached as the source.