The final stretch! We got to make sense of that paper with reorganizing the contents. Below you’ll find the points:

Again, no need to re-do a word document, I will provide it for you named: Third draft of Thesis

You will find the other word document: Focus Group for the sections 7 and 8

Use the Pdf’s for the graphs and illustrations to point out the findings.

1. Abstract and Research Question

2. Introduction

3. Hypothesis about Marketing techniques

4. History and Introduction of Juul

5. Characteristics, demographics and consumer behavior of Generation Z

6. Examples of how Juul leverages marketing tactics: Influencer, Community, Peer Pressure/External Tactics, etc.

7. Research Design (Focus Group, Survey)

8. Important Conclusions from the Research (organize big things into 3-4 Important “Findings” with backup evidence. For example: “Juul community influenced by “cool factor, and friend pressure” Then back up with evidence from survey, social media and focus group. I would summarize your findings into 3-5 important findings.

9. Summary and conclusion.

Also put a lot more citations and graphs, illustrations and examples into the paper, or in the appendis.

Need a table of contents and pages.