Colonic irrigation: An investigation into a burgeoning movement.
Focusing upon consumers in Colchester, this dissertation first charts the rise in colonic irrigation clinics in the United Kingdom since 2000. In the second part of the dissertation, a review of existing literature is undertaken including a critique of the critics of such alternative medicines. In the third part of the dissertation, 30 customers at two colonic clinics in Colchester are interviewed – a cross sample of repeat users and new clients; to ascertain their personal views as to the health benefits of undertaking a course of treatment. Finally, a series of suggestions are proffered as to how the industry could better market its services so that the benefits it brings to people can be more widely understood.
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