Conduct The Internal and External Analysis of McDonalds
Discuss the segmentation, targeting, profiling and positioning strategy of McDonalds in international markets.
July 5, 2019Choose a firm within the industry your team analyzed. Ex: If your team analyzed the Fast Food Industry, you could choose McDonalds on which to perform a firm audit
July 5, 2019Conduct The Internal and External Analysis of McDonalds
Question Description
Now that you completed all the individual components of the Strategic Plan, conclude this project by synthesizing all the individual components into a strategic plan that could be presented to leaders of the organization.
The final draft of your plan must include:
- The Internal Analysis
- The External Analysis
- Strategy Analysis and Choice
- Strategy Implementation
- Evaluation and Control
- 1-2 page, executive summary highlighting the key points of the plan.
The plan should be clear, comprehensive, and forward-looking. This is not merely a research project. Your plan should focus on specific strategic decisions (i.e., problems or opportunities) facing the company and conclude with a set of strategic recommendations.
