In each and every company, corporate social responsibility is aimed at coming up with business processes that will have an overall positive impact on the society. The society expects that a company should improve the residents’ lifestyles by offering more job opportunities, good infrastructure, health care, education and some other aspects needed in the society. Companies need to consider the quality of their management processes and how they affect the society (Mallenbaker.net, n.d.). However, not always will the activities of a company affect the society positively. Sometimes the effects of some of the activities of a company may be negative where the operations. For instance the activities may lead to drought in the affected area, water pollution, production of unhealthy products to human bodies and many more. Coca Cola Company has got both positive and negative impact on the society and the need to explore these two sides is of great importance to enhance this understanding. Coke is based in United States and it’s headquartered in Atlanta. It was incepted in 1886. It is a multi-national company operating in more than 200 countries across the world (Economywatch.com, n.d.). This paper examines the Coca Cola Company’s social performance, how it has affected the society both positively and negatively and then draws a balanced conclusion on the company’s performance.

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The Coca Cola Company generated $22 billion in net operating revenues in the year 2004 being the world’s largest beverage company. The company operates in many countries of the world and works with the community in which it is operating (Thecoca-colacompany.com, 2004). According to the company’s annual report of the year 2004, it has got a great opportunity for growth in that it makes huge profits per day according to the beverages consumed per day. The company’s main agenda is to meet the needs of the customers in terms of beverages through identifying means for connecting consumers together, with their communities and the company’s brands. The unit case volume for the company increased tremendously in the year 2004 and several products were launched.

The coca cola company engages itself with many activities which are aimed at assisting the residents of a particular company to live a good life and get services which are not offered by the government. The company accomplishes this through the established foundation known as the Coca Cola Foundation which was founded in 1984. The foundation is committed to developing and maintaining vibrant, sustainable communities to make the society a better home for man. Job opportunities are created in places where Coke is established and therefore the local people can afford a daily bread. The foundation ventures into different areas which are always difficult for the local communities’ people to maneuver. These areas are but not limited to providing clean and enough water to the community, ensuring health standards are observed, enforced community tendency of recycling to reduce the effects of the litter and finally it sees the poor children complete their school without necessarily dropping out. All these are good initiatives and programs carried out by the foundation and funded by the Coca Cola Company. With the realization that education is a major aspect to socioeconomic development, the Coca Cola Company has greatly invested greatly in this area to assist the students pursue their dreams. The main aim of the foundation in the community is to reduce the incidences of school drop-outs, enhancement of the reading and promote literacy in the community, grant scholarships and building educational infrastructure. In the United States, this Coca Cola scholarship program is the most respected and recognized which was created in 1986. Since the establishment of the program, more than 4250 scholars have benefited from this program which saw good utilization of the $38 million to fund this program. The Coca Cola Foundation is also charged with the responsibility of ensuring that the health of the residents of a certain community is catered for and improved. The foundation works closely with the health officers in the area and other experts to assist and educate the resident on the health issues concerning diseases like polio, tuberculosis, hepatitis and HIV/AIDS. The foundation has got the so called HIV/AIDS initiative which works to ensure the epidemic is managed and greatly reduced. The foundation is seeking more funding to spread this initiative to some of the African countries with high cases of this killer disease. The Coca Cola Company desire to help the needy is always their mission.

During an event of a catastrophe in any area of the world, the foundation ensures they practice relief and recovery mission to ensure lives of people are not lost. The company provides bottled water, vehicles to distribute aid and also offer volunteer services. They offer the aid during and after the calamity has occurred. During the recent Haiti earth quake tragedy, Coca Cola donated $2 million to the red cross to assist in the recovery mission, water and other Coca Cola beverages to reach those who were in need. This program dabbed disaster relief and recovery was installed to help all those who needed critical assistance. The foundation engaged in community initiatives where water programs are put in p