The purposes of this case study (attached) are to consider whether mobile apps can effectively drive loyalty and grow a customer base, and to identify which of Starbucks’s marketing tactics had the greatest impact on their business.
Many customers of Starbucks complete their transactions through the mobile app.
Your answer should be 4 pages (Times New Roman, 12-point font size, double space). Please include an executive summary as part of the 4 pages.