Culture can be measured and conceptualized

Your Marketing Plan–Presentation
April 15, 2023
What is the market potential for the disposable warming blanket?
April 15, 2023

Culture can be measured and conceptualized

Description

Culture can be measured and conceptualized at different levels (e.g., individual, team, department, organization, industry, and country). In terms of creativity and innovation, analyze how culture is defined, measured, and conceptualized at the various levels. Provide specific examples for how to encourage a culture of innovation and/or creativity at each of the various levels (e.g., honor ideas, respect individuals, etc.). Be sure to reference the following articles: Barczack et al. (2010) for team level; Lyons et al. (2007) for group, organization, and industry levels; Samli (2011) for country level; and Westwood & Low (2003) for country and individual levels such as personality and cognitive style.

The paper should be between 1320-1650 words long, and written in APA style. In addition, conduct your own research and include at least 2 peer-reviewed scholarly articles on the subject of innovation cultures and/or levels of analysis.