Describe and discuss the Amazon company’s e-commerce and mobile presences.

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August 28, 2019

Describe and discuss the Amazon company’s e-commerce and mobile presences.

Question Description

1. For your chosen company examine, describe and discuss the company’s e-commerce and mobile presences in a minimum of 2-3 pages typed.

Identify the following:

  • how they drive sales
  • brand their products
  • build customer community
  • advertise online
  • gather customer feedback

Use the Google Analytics Collection to help you.

2. Choose one of the open source web content management systems (such as WordPress, Joomla, Drupal or another of your choosing) and prepare an evaluation chart that includes:

  • functionality
  • information
  • ease of use
  • graphics
  • text

Would you use this system? Why or why not?