2008 Paper 7 Question 13
Business Studies
(a) Describe five criteria that an investor might use to evaluate a business. Which
is the most important, and why? [5 marks]
(b) Distinguish between marketing and selling. [5 marks]
(c) Distinguish between quantitative and qualitative market research. [5 marks]
(d) A PC manufacturer obtains the following results from test marketing PC
systems:
System including Price Number
ex VAT sold
19 inch monitor and software bundle £299 1000
19 inch monitor, software bundle and a printer £399 750
22 inch monitor and software bundle £499 400
22 inch monitor, printer but no additional software £599 500
If the test market area represents 1% of the target population, what price point
and how many sales should be expected for a system with a 22 inch monitor
but with neither software nor printer? [5 marks]