Company: Amazon Go

Instructions

ote: Please write a page of introduction for Amazon Go.

Coursework detail: Identify a company with a radically new idea/ product/ service/ technology that has disrupted a market, has created a new market, or has the potential to disrupt/create a market. Potential content of your case study ? Describe the focal case: what’s the nature of the company/ idea/ technology/ market/ etc.?

? Describe the context: what are the underlying drivers of your case? These could be social, technological, political, and other trends. ? Describe the commercialisation path: what did managers, entrepreneurs, inventors actually do to make it happen? ? Discuss the (potential) economic/environmental/social impact: what are the case’s wider consequences?