What recommendations would you give to the brand managers of your favorite brand to increase the trend line for the future?
July 5, 2019How these brands have remained strong and viable over the long term regarding the concepts of brand image and brand equity
July 5, 2019
Question Description
- Choose two fast food franchises, such as McDonalds and Burger King, and examine their facility layouts. Compare and contrast both food franchises, and discuss the differences in their layouts.
- Evaluate how each of the layouts enhance or hinder productivity and the customer experience. Support your answer.
- From the e-Activity, choose a company that sells a service or a product. Evaluate its supply chain performance effectiveness in terms of responsiveness, technology, and customer-related measures.
- Determine at least three areas of effectiveness and three areas of deficiencies that can impact the competitive position of the company you chose in Part 1 of this discussion. Suggest ways the deficiencies can be improved. Provide at least two examples to support your answer.
