Discuss Alibaba.com and Explain why it is a global company.
Discuss the role of China’s trade representatives abroad in export promotion.
September 19, 2019With respect to the stages of international market involvement, describe the unique aspects of global marketing.
September 19, 2019Discuss Alibaba.com and Explain why it is a global company.
Question Description
Discuss Alibaba.com with respect to what you have learnt. Use the following as a guideline:
- Company Overview
- Vision
- Mission
- Sdd
- Explain why is it a global company
- Discuss its growth over the years since its inception
- Discuss the product and supplier categories and control in its market place worldwide
- Discuss its pros and cons as an E- Market place
- What is the business model being used?
- What are its strategies for the present and future?
- Conduct a SWOT analysis
- What value proposition does it offer?
