Discuss how CEO Elon Musk has embraced technology in the world of automotive manufacturing and how its mission has guided its operational direction for sustainability. USE the Attached Case Study-Tesla Motors, Inc.

Case Title: Tesla Motors, Inc. Unique ID: MHE-FTR-032-1259420477 Revised: March 12, 2015 Abstract: Tesla Motors, Inc. was founded in 2003 in San Carlos, CA, with the mission “to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible.” By 2015, Tesla is now a public company that faces multiple challenges including scaling-up production, market acceptance, the lack of a clear technology standard, timing and launch of a mass-market vehicle, and increased global competition. Moreover, the competition in the automobile industry is getting more intense as gasoline price have fallen by 50 percent in the United States. CEO Elon Musk must decide how to handle these issues to keep Tesla successful. Concepts: Competition, Competitive Advantage, Internal Analysis, External Analysis of General and Industry environment, SWOT Analysis, Innovation, Technology, Strategic Leadership, Alliances, Backward Integration, Intellectual Property, Internationalization, Government Regulation, Global Strategy Context: ● ● ● ● ● ● ● ● Protagonist: Elon Musk, CEO Country: USA, but experiencing internationalization Sector: Automotive Company Employee Count: 10,000+ Company Revenue: $3.2 billion (2014) Ticker Symbol: TSLA Event Year begin: 2015 Event year end: 2015 Teaching Note: Available …