Discuss how the marketers have created these ‘feelings’ and thoughts for consumers and why you think they created them.
Choose two fast food franchises, such as McDonalds and Burger King, and examine their facility layouts. Compare and contrast both food franchises, and discuss the differences in their layouts.
July 5, 2019Assume a 38% tax rate, 5% interest rate, McDonald’s stock price of $50 per share, and an annual dividend of .30 per share of common stock.
July 5, 2019Discuss how the marketers have created these ‘feelings’ and thoughts for consumers and why you think they created them.
Question Description
Consider the following brands: McDonalds, Cadillac, and WalMart.
- When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. So for this discussion, choose one of the brands listed here and discuss what words, feelings and images immediately come to mind when you hear the brand name or see the brand logo.
- Then discuss how the marketers have created these ‘feelings’ and thoughts for consumers and why you think they created them.
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