Discuss the role of integrated marketing communication in international marketing.

Describe the (any) modifications you would make to the 4 Ps in order to adapt to the new target market and why you would do so.
September 19, 2019
International Marketing Analysis of a new company’s product.
September 19, 2019

Discuss the role of integrated marketing communication in international marketing.

Question Description

I want to do around 350 words.

Topic : Discuss the role of integrated marketing communication in international marketing. You can take a company or brand as example to explain the concept.