The evolution of the internet has changed the business dynamics globally. The virtual world offers a platform to reach millions of customers in minimum efforts. Businesses like www.amazon.comor www.ebay.com are using the internet marketing tools effectively and efficiently to gain competitive advantage over their competitors. They are growing more and more by using the resources of the online world. In this context, please answer the following questions:

A)

1) List at least five reasons why Amazon and eBay are the leaders of the e-commerce? (20 points – 4 points each)

2) Discuss why Amazon is not successful in China (list at least five reasons).(20 points – 4 points each)

B)

Assume you are opening a new business in Kuwait.

1) Give details about your business in Kuwait. (15 points)

2) Explain your e-business model (please use at least three from the list we studied in class). (15 points)

3) Describe how you can effectively advertise your products online.(15 points)

4) Explain the electronic payment mechanisms you are going to use.(15 points)