ATTENTION!!!!
There are four essay questions based on the following hypothetical which is the same as the hypothetical for the mid-term with a few relevant changes. Each response is worth 25 points. Answer the questions but should not read like an essay and provide enough tangible specifics. Very important Please keep each question 300 words or less. Use of sources in APA Format. Due on APRIL 17 2017 eastern time USA.
Hypothetical
You are the CISO at SodaCo an American multinational food and beverage company headquartered in Maryland.
SodaCos most famous product is BrewDew the seventh largest carbonated beverage in North America with revenues of over $200000000 per year. BrewDew was originally created and developed by Tom Dew in 1899 and called Toms Dew. In 1930 Toms Dew was purchased by SodaCo and rebranded BrewDew and has been known as BrewDew ever since. BrewDew is a registered trademark belonging to SodaCo and Forbes recently named BrewDew the third most recognizable trademark in North America. BrewDew also includes a symbol on all of its products which is a picture of mountains with the slogan Take the Dew! Both the symbol and slogan are also registered trademarks of SodaCo.
Take the Dew!
SodaCo has used this symbol and slogan since 1990 and has been criticized by foodies as a boring company.
While BrewDew has been the flagship product for SodaCo for almost 90 years the beverage industry is cutthroat and SodaCo is constantly looking for the next big thing. SodaCo has been secretly working on two projects that it believes is key to long-term growththe development of a new cutting edge slogan and a new carbonated beverage. Recently a well-known food blogger posted that a hacking group known as FoodForLife had hacked into SodaCos computer systems. FoodForLife revealed that SodaCo is going to launch a new slogan Just Do it to Dew it! in June 2017 and a new beverage Mountain High in 2018. SodaCo has been using personal information from customers as part of its development of both the new slogan and new beverage. For example through online surveys of customers with online accounts at SodaCo.com SodaCo has found that 78 percent of BrewDew drinkers love motivational slogans which was the impetus for Just Do it or Dew it!
FoodForLife also ridiculed SodaCos security stating that it was easy to find out this information because updates about both projects were available to every employee in the organization.
Essay Questions
1. The CEO is very concerned about FoodForLifes hack into SodaCos systems and she has ordered you to conduct a full forensic investigation to identify the root cause of the incident. Ever since the blogger disclosed the hack the CEO has been facing extensive scrutiny from the Board of Directors. The CEO has asked you to send her an e-mail with your incident response strategy preferably outlined in bullet point format so she could use the e-mail as talking points for updating the Board of Directors. The CEO is essentially asking you to outline the objectives of your forensic investigation and the steps you plan to take. As you know by now the CEO is very busy and she doesnt like e-mails longer than 300 words. Keep your response to 300 words or less.
2. The CEO has asked you to describe in 300 words or less what if any crime FoodForLife has committed and what steps could be taken to ensure that any forensic evidence collected can be admissible in court.
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For Question 3 and Question 4 assume that several months have past since FoodForLife hacked into SodaCo. SodaCo has now decided to launch its new product Mountain High. As part of the product launch SodaCo released a web clip of a young lawyer drinking Mountain High and acting silly. SodaCos tag line for the clip was real people getting Mountain High. One of the lawyers clients is the trade association Companies Against Stupid Advertisements and after seeing the clip the trade association fired the lawyer. The lawyer never signed a publicity waiver with SodaCo.
3. Please send the CEO a 300 word or less e-mail that summarizes potential legal issues that SodaCo might face as a result of the web clip.
4. A website that reviews new beverage products has allowed consumers to post reviews of Mountain High. The reviews have generally been negative with one consumer stating that SodaCo is filled with a bunch of murderers and thieves who stole the formula for Mountain High and had the inventor killed. While the CEO knows the allegations are ridiculous she asked you to summarize in 300 words or less whether SodaCo can hold the website legally liable for the website post.
Your responses will be evaluated using the following grading rubric.
Criteria
Excellent A (>9 Points)
Good B (8-9 Points)
Below Standards (14)
Good B (12-14)
Below Standards (<12)
Substantive Merit (15 Points)
Grasp of subject matter
The answers reflect a thorough grasp of the subject matter.
The answers reflect an adequate grasp of the subject matter.
The answers reflect an inadequate grasp of the subject matter.
Quality of documented support
The answers are based on a thorough review of the literature.
The answers are based on an adequate review of the literature.
The answers are based on an inadequate review of theliterature.