As you consider this module’s text reading and your project idea, discuss your plan for addressing the global market. How does globalization affect your idea? Consider cultural, political, legal, ethical, and/or linguistic issues that may be different in other countries and affect how you do business.

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ALL-IN-ONE LAPTOP AND PRINTER Project Milestone One: All-in-one Laptop and Printer Executive Summary Dellags is known for the production of high-quality printing and personal computing services. The company’s ability to research and move with the advancement in technology has been a significant factor for its profitability and market share in the highly competitive industry (Aydalot & Keeble, 2018). The company seeks to create a first-of-its-kind device that combines the functions of a computer and printer for ease in portability and convenience for the ultimate consumer (Link, 2013). It is critical that the firm established a functional printer and computer associated with ease in portability, appearing in the form of a laptop and allowing for multifunctional capabilities such as printing, scanning, and computing (Chareonwongsak, 2002). A strategic analysis of the company shows various capabilities and limitations in the achievement of organizational goals. The strengths show the benefits the company could apply in its operations to achieve corporate objectives while weaknesses indicate those factors within the operating environment that could hinder firm performance. The paper then analyzes the effect of the company’s strengths and weaknesses on its branding and operations. An analysis of the company’s opportunities and threat offers excellent insights to the firm on the available opportunities in the market as well as pitfalls in the external environment that could likely impact the firm’s operations. The evaluation of the company’s core competencies supports the firm’s application of the available resources for growth, development, and profitability. The dashboard gives an analysis of the steps necessary for launching the all-in-one laptop and printer in the market as well as the necessary activities and metrics necessary for evaluating product success. The success of product branding as well as its launch in the market is dependent on multiple factors such as the ability of the product to meet consumer needs, the motivation of the sales 4 FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER team, and the appropriateness of the distribution system. The feedback loop is a critical concept in evaluating the success of the product in the market. It allows for the assessment of the product, its acceptance and the feedback of the customers regarding the product. Introduction Dellags Company is a firm within the information technology industry known for the provision of personal computing services, other access devices, printing and imaging products as well as the related technologies, services, and solutions. The company operates through the personal systems segment, printing, and corporate investment sectors. The company has been known in the industry due to its capabilities and competencies in the design and manufacture of printers and computers (Vincent, 2008). The expansion strategies and profitability of the company are based on its ability to produce unique products that adequately meet the changing needs of consumers in the information technology industry. Dellags invests in innovation and creativity through an allocation of sufficient research and development budget to allow for a thorough analysis of the market to evaluate consumer needs and the consequent development of products that adequately meet those needs. The project covers the need for and stages for the introduction of an all-in-one laptop and printer equipment that ensures ease in preparation and printing of documents even on the move and in cases where access to independent printers is not possible. Branding and Idea Context Dellags is a popular company in the production of personal and commercial computers as well as software for running these devices. The company has been known for the production of notebooks, desktops, consumer services, and detachable. The design and manufacture of both 5 FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER personal and commercial computers as well as its capability, competency and the availability of resources in the area informs the company’s current move being the leader in the design and manufacture of an all-in-one computer fitted with printing and scanning functionalities (Malone, 2007). Additionally, the company has been well known for the use of the latest technologies in the design, manufacture, and distribution of its printers in the market. The company’s printing segment has focused on the use of the latest technologies associated with the provision of imaging solutions for commercial markets. The company has always concentrated in the design and development of A3 products and solutions for the multifunction printer market and the copier, printer security solutions as well as multifunctional intelligent products in the printing category. Alignment of Product to Corporate Mission It is worth noting that Dellags has been a critical player in both the printing and computer accessories services. The firm’ expertise in the two sectors of the industry is critical in informing the design, manufacture, and distribution of the current product in the market. The new product seeks to align with the company’s vision statement that emphasizes the firm’s commitment of viewing the market as an opportunity for growth as well as the use of the firm’s profits in the development and production of innovative products, solutions, and services to satisfy the emerging consumer needs. Change in technology as well as the globalization of businesses has allowed for an increase in business travels and consequently created the need for computing, printing and scanning services anywhere at any time. The new product to be established by the company requires extensive research and innovation to ensure the company’s adherence to its mission 6 FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER statement of the provision of solutions, products, and services of the highest quality and thus delivering more value to consumers order to earn the customer respect and loyalty. Defining features of the all-in-one laptop and printer The all-in-one computer and printer fits into the company’s commitment to the provision of products, services, and solutions across the information technology fields and in meeting the emerging needs of consumers. The changing technology has been one of the significant factors affecting operation in the industry, and the firm has been committed to research, development, and innovation in the identification of consumer needs as well as the design and manufacture of products that adequately meet those needs. Dellags has earned a brand reputation in the design, manufacture, and distribution of printers and computers. The new product takes into account the two favorite segments of the company in the design and production of a unique device that considers the specifications of the two subsectors. Context: Effectiveness of Branding Efforts The unique brand will be advertised within and outside the company following various promotional methods. The combination of the multiple functionalities of the device is a critical selling point for the product since consumers can now scan, and print documents while doing various computing tasks that could otherwise be impossible where the printing and computing functionalities are not combined. The availability of the firm’s stores in multiple locations globally would aid in the promotion and advertising to create awareness of the new product across the target market. Within the stores, the sales staff will be responsible for providing information about the product to interested consumers as well as the specifications and a demonstration on the use of the product. 7 FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER Additionally, the company will put various adverts in newspapers and information technology magazines to create awareness and boost the sales of the products globally. The existing company branding of its products in the market is critical for acceptance and purchase of the new device in the market. Dellags’s products have been well known regarding its quality and effectiveness in meeting consumer needs and demands in the market. As such, the new product is designed to meet the merits of the established brand and further promote the firm’s capabilities globally. Need for the Multi-function All-in-one Laptop and Printer Target Market The multi-function All-in-one laptop and printer are targeted at the business class individuals who carry out their businesses across global markets with the need to remain updated and well informed of the operations in the company. These individuals are often in the move and are always in need of updating various business records. While they have faced multiple inconveniences in the past, having to postpone such operations until they can access printers and scanners in offices, the all-in-one laptop and printer device is designed to meet their computing, printing and scanning needs even during their travels. Behavioral and Lifestyle Demographics of the Target Consumer The current generation of business people is composed of middle-aged individuals with a passion for business with most of them working remotely or across various geographic regions. These individuals seek convenience and orderliness in their operations hence the need for the device that adequately meets those needs (Kandampully, 2002). The purchasing power of individuals in the target market is designed for the acquisition of machines, tools, and services 8 FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER that makes their lives easier. This category of individuals is willing to spend on devices and products that meet their needs and thus ensure efficiency and effectiveness in their operations. Target Market: Others Other features of the target market that could affect the purchase and use of the All-inone laptop and printer include the passion for advanced devices in information technology. The market is continuously motivated towards the acquisition of products designed and manufactured using the latest information technology designs and standards. The consumers are characterized by the continuous need for purchase of the newest technology products, services, and solutions. Market Need for the Product The all-in-one laptop and printer meets the market needs of clients who deal in the production of business documents while on the move. Advances in technology have increased the number of individuals who carry out businesses at their convenience such as within their homes, in shared spaces and even during travel. Such users may not have access to shared printers and scanners as characterized by traditional office settings hence the All-in-one laptop and printer has been designed in a manner to meet these needs. Even when consumers have access to printers and scanners, there have been cases where documents have been required urgently during business travels and meeting; hence the device is critical in meeting such needs. Need: Why? The choice of the target market for the all-in-one laptop and printer is based on the needs of this group of individuals, their purchasing power as well as their ability to carry out their businesses while on their move. Additionally, they are chosen as a result of their passion for technology equipment that adequately meet their various needs and promote convenience and 9 FINAL PROJECT: ALL-IN-ONE LAPTOP AND PRINTER orderliness in their lives. There is a need for Dellags Company to customize their products to meet the changing needs of consumers in the industry. SWOT Analysis SWOT Analysis is a strategic tool used in the evaluation of the internal and external operating environment of a firm. The analysis is critical for the assessment of the strengths and weaknesses faced by Dellags Company in its day to day operations. The two components are factors to the internal operating environment of the firm and are measures that can be controlled by the company for an overall improvement in performance and efficiency in operations. The threats and opportunities, on the other hand, are factors within the external operating environment of the company. These factors present opportunities for business expansion and efficiency in operations and also bring about the need for due diligence and research to mitigate and control the firm’s exposure to the threats in its operating environment. Strengths Dylllags Company is associated with various factors that are critical in ensuring efficiency in operations as well as the ability of the firm to attain and maintain profitability and competitive edge in the market. Financial Strength The company is well established financially. The company is ranked among the leading companies in the market, an indication of its capab …
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