Effects of Media to Children

Media has been a significant part of our daily life, a vehicle for communicating to the public as well as a source of entertainment. Magazines, TV programs, radio, billboards, news, internet, cell phones are the forms of mass media which are considered to be part of our everyday routine. Traditionally, parents serve as primary social models for children; whereas other models may include siblings, teachers, relatives and other persons who are significant in children’s lives. Over time, however, parents’ influence as models to their children is on the decline as a direct or indirect result of technological advancement and alterations in household economics. Aside from their busy schedules (which is common in dual-career and single-parent households), families of today seem to gather around rarely because each member has easy access to his or her own television, telephone, computer, music player, etc.. This set-up would imply that children are more inclined to interact less with their parents and spend more time on their own. Thus, children could turn their attention from their parents to more accessible diversions, such as television watching. Without their parents’ direct guidance or control, such exposure can become excessive and unguarded. It would not be much of a surprise, if what these children watch did influence their thinking and behavior. Studies conducted by Weiten & Lloyd reported that children in the U.S. spend 2-4 hours on TV watching alone and this habit appears to increase as they get older (Kirsh). Children and the youth are media’s darling. Media as perceived by children is full of excitement and wonder, because it brings them to a world of reality as well as make believe. A child development expert T. Berry Brazelton, MD., warns parents that, media is really “the biggest competitor for our children’s heart and mind” (Steyer). Furthermore, James P. Steyer an advocate for media organization for children, in his book regards media as “the other parent” since at present time children spend much of their time with these different forms of media. In view of the fact that our society is media saturated, parents should be aware of the positive and negative effects of media to children.

Media’s positive effects are: First, its academic learning opportunities. “Over the past 30 years, shows such as Sesame Street, Teletubbies, Barney, and Blue’s Clues have provided academic learning to toddlers and pre-aged children. For older children, programs such as Zoom, Cyberchase, and Zoboomafoo are replete with informative, scientific facts. For pre-teens and teenagers, cable channels such as The Animal Planet, The Discovery Channel, and The Learning Channel offer a wide range of educational fare”(Kirsh). Children that are exposed to educational programs are more likely to adopt to what they are watching , to cite an example children(toddlers) from a non-english speaking country that are expose to shows like Barney are able to learn to speak English although with improper grammar. They learn to communicate with the English language and by the time they attend school learning grammar will be easier for them. The same is true with older children, programs shown in the National Geographic Channel, The Animal Planet and Discovery Channel and articles written in their published magazine as well as their websites help them to learn and see what a certain animal looks like, see and explore places that are impossible for human to go to and visit places that are overseas. These educational programs help them to visualize places and animals as well as further explain theories that are learned in the classroom.

The second positive effect of media is pro-social behavior learning. “Pro-social behavior refers to any action that benefits another person. Comforting, sharing, and helping are all examples of pro-social actions” (Kirsh). Many develop mentalists, especially those leaning towards the tradition of Social-Cognitive perspective; argue that much of the changes in children’s behavior may be accounted for by their observation of others. Learning through imitation or more commonly known as Observational Learning, occurs when a child observes and eventually imitates a model’s behavior. Programs designed for pro social behavior learning teaches children to practice social behavior such as sharing, helping when they themselves interact socially. They are thought how to properly respond to problems encountered in the outside world like in school or in the community. For example a child who watches how kids share art materials in completing a project in Sesame Street will the same way share his crayons to a classmate when he attend school. To further explain this impression, a study conducted by Mares in 1986 “suggest that the viewing of pro social television content can increase positive interactions among youth during play and increase altruism” (Kirsh). On the other hand, although pro social programs are intended to teach pro social behavior the age of the viewer should be considered because children of younger age are more adaptable to such teaching than older children.

Despite the positive effects presented media has negative effects as well. Children’s familiarity with these media models could lead them to