5 pages Minimum

It is your responsibility to observe, obtain and research event information to complete the assignment below:

1. Student will invest a minimum of 6 hours working (and/or planning) an event (cannot be a tradeshow) during the trimester.You may select your own event. Please check in with the professor when determining an event for your project to be certain it is acceptable.
2. The paper must be submitted in proper MLA format.Spelling and grammar errors will result in point deductions.
3. The paper must be stapled with a title page listing the project title, your name, class period and date.
4. You must section your paper as noted below I – VI:

Section I: Introduction

1. Introduction of Event:Provide a history or review of the event.
2. Philosophy/Mission of Event:Explain the purpose and philosophy of the event (include not-for-profit or for-profit)
3. Event Script:Provide an agenda or schedule detailing day-by-day, hour-by-hour activities for the event, noting the key players.
4. Event Directory:Create a directory of all the key players working together to produce this event.

Section II: Event Research

1. Were any Research or Assessment tools utilized?What were they?
2. Submit a SWOT analysis of the Event.
3. Did the research (or lack of research) impact the success of the event?

Section III: Developing the Event Plan

1. Why was this event site selected?
2. Does this venue match the event?Why or why not?
3. Are there any ADA concerns or accommodations?
4. What is the theme of the event?
5. Were there any amenities (bells and whistles) used to communicate the theme?
6. What suggestions would you make to improve the effectiveness of the theme?

Section IV: Financial Implications

1. Discuss the sources of revenue for the event (admission fees, sponsorships, registration, product sales etc.)
2. What are the fixed and/or variable expenses for the event?

Section V: Marketing and Promotion

1. Discuss the marketing and promotional efforts used by the organization or the event manager.Include samples.
2. Identify all of the event sponsors.
3. What type of sponsorship agreements were entered into and what benefits did sponsors receive in return for their support?

Section VI: Event Reflection

1. Fully describe your duties and role at the event.
2. Evaluate the event as a learning experience.
3. Identify any changes or recommendations you would make.

Directed Work Project

(Individual Assignment)