FINAL PAPER

For the Final Paper, each student shall select a company (AMAZON), either the company you work at or another leading firm from a specific industry. The project examines how e-commerce technologies can create a competitive advantage for a firm. ( REFERENCES SITINGS NO OLDER THAN 7 YEARS)

COMPONENTS:

First Part: develops the context of the B2B strategy. Please summarize current B2B practices with the organization. (2 pages maximum)

(What they currently have)

Final Part: you will make a set of recommendations of how to further leverage the chosen B2B approach with technology. (13 pages minimum) no cover page and no index page needed

(These are your technology recommendations of what they need or could be doing)

Evaluation of the project will be evaluated on: the degree of insight offered (as compared to description), the link to concepts presented in the course (the quality of the link is critical, not the number of concepts used) and whether the recommendations are specific, valuable, realistic, and well supported.

Make sure to complete both parts, with the emphasis on the second part and stay away from generalities