Deschutes Brewery Introduction

Gary Fish started the brewery with humble beginnings in 1988 in downtown Bend, Oregon. He named his bar after the Deschutes river that flows through his town. His company philosophy in the beginning was “We want people to feel like this is, in a lot of ways, theirs.” In 1993 he had to move in to his first facility, because the demand for his product grew substantially. He now has two locations that distribute their brews.

Currently they have a selective range of IPA, rouge ales, barley wines, and American north-west style IPA’s. They were recently partnered with Blue Ridge Beverages, who deals with Guinness, Coors, Mikes Hard, Boston brewing company (Samuel Adams) and many, many more (Beverages, 2017). For Deschutes this is a great way for them to become even more sustainable in local and global locations.

This Family owned dream, has become the sixth largest craft beer company in the United States. They have the small town mentality, with global goals within their reach. They let the employees buy stock in the company to engage them more in their goals of sustainability. Their current philosophy is “Do your best and next time do it better”, this speaks to the way they run their company, the way they involve the community and the way they care about the environment.

They currently sell their variety of beers in 23 states, British Columbia, Alberta, Sweden, Denmark, Singapore, and Thailand. With their new partnership they plan to expand the line to include Eastern Canada and USA. With the crisp tastes they produce this goal will expand rapidly and they will no doubt need another facility to service the needs of the customer. If they continue their sustainability goals in new locations, they will no doubt be a huge contributor of glocality. The company started actively reporting about sustainability in 2012 (wikipedia, 2017).

Current Sustainability goals of Deschutes