Purpose of Assignment

All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product promotional strategy that addresses at least 3 stage of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the changes that define life cycle changes and factors that can affect the marketing of a product or service over time.

Assignment Steps

Select a product: Apple iPhone X

Generate a minimum 400 word product strategy in Microsoft® Word that addresses the following: for at least three stages of the product life cycle (NPI-new product introduction, growth, maturity and decline) identify changes that are required in the promotional strategy.

• Identify how you will measure (what metrics will be used to determine success or failure) the marketing activities.

Create at least two different types of media methods for the product.

One media method must be a print method and one must be non-print.

A print media method is a media strategy which highlights your product.

A non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product.

In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).

Explain how your media strategy changes with product life cycle stages.

Supporting Material:Mrketing Mix and the Product Life Cycle Grading Guide

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.