In October 2004, Nails magazine conduct a survey and learnt that 87% of women have had their nails done at a salon (2). The magazine also stated that 42 % of the respondents have their nails done at least once a month and Nail-only salons are the preferred choice over full- service salons or spas for nail care (1). Almost all women go to nail salons in order to look good.

Nicer Nails salon is a beauty service establishment that supply a personal service to predominantly female clientele. The salon offer nail care like pedicures, manicures as well as nail enhancements which involve applying false nails, nail extensions, and decorating fingernails according to requirements including nail parties. We are knowledgeable about hygiene and health issues relating to their profession.

The desire to have beautiful nails first began during the Ming Dynasty of China, long artificial nails were worn by noblewomen as a status symbol indicating that, unlike commoners, and they did not do manual labour. In the early 19th century in Greece, the upper class women wore empty pistachio shells over their nails, then slowly spreading the artificial nails trend across Europe. In the late 20th century, artificial nails for women became widely popular all over the world (4). The fascination with beautiful nails has grown over the centuries and become a multi-billion pound industry.

Extension nail is now a thriving market. Exploiting the development of technological and procedural advancements, Nicer Nail salon will provide a full-service nail technician with high customer satisfaction by delivering speedy, excellent service, an enjoyable atmosphere at an acceptable price.

The demand for nail technician service is growing since women have increasing the disposable income which they are keen to spend on treatments that will reduce the stress of everyday life. At Nicer Nail salon, our high qualified technicians will offer a comfortable and relaxed environment. We are the true cut above other nail shops. Our mission is to supply services that enhance our clients’ physical appearance and mental relaxation.

The timing is right for starting new venture; one perfect location was found in Kingston shopping centre. To achieve our objectives, Nicer Nail salon is seeking £40,000 in loan financing. This loan will be paid from the cash flow from the business and will be secured by the assets of the company.

Table of Contents

1.0 Introduction

Beauty industry in the U.K is booming, there is a lot of money to be made in this industry more than ever, making today a great time to join the industry. Salons and spas have become a cure to the fast-paced lifestyles nowadays.

It has been estimated that the average person spends one third of her cosmetic budget on nail care. Because today’s fashion regards professional nail care services increasingly important.

However, this billion pound industry can be influenced by changing in politics and economic. The report will show how important it is for business to react with the change of environment. This report is not only an environmental analysis that supports the nail salon but also a financial plan to help the prospect of opening Nicer Nail Salon.

Product & service:

2.1 Target customer: female over 16 year olds. According to the Nail magazine, nail salon patrons begins their habit early. 55% were under 25s when they first starting having their nails done professionally (1). Moreover, result from 2010 Survey of Hours and Earnings show Women salary is highest in the age group within 30-39 (12). On the other hand, nails art parties are on the rise in popularity, particularly for hen nights and teenage parties. Therefore, the need to offer an array of services to attract clienteles of all different age and income groups is necessary. For example, high-end clients are looking to be pampered. Although we cannot ignore the segment of customers, who would still want to have their nails done, don’t want to spend out of their comfort areas.

Services: Principally, the salon will generate revenues from the direct nail technician services. A nail technician provides painting, nail filing, manicure, pedicure and artificial nails services including acrylics, airbrush nails and nail jewelry. The most popular new foot service which is gel toenails also be provided. To a lesser extent, the salon generates revenue from sale of nail care and hand cream products. Furthermore, a deluxe service involves playing around with colored gels and dabbling in 3-D art will also be offered.