Marketing Strategies

Marketing strategies is a very exciting and popular choice for a dissertation! If you are not sure how to narrow down your topic these examples may help:

Example marketing strategies dissertation topic 1:

‘Feeding off low self-esteem to create a desire to purchase’ – can this criticism of marketing as a business be critically sustained, particularly within an era of economic hardship: A literature based review.

An essential element of the marketing of goods and services is the ability to create desire and wanton need within potential customers. This dissertation suggests that this is particularly the case in the electronic and tele-communications device market, where new products such as X-boxes and iPhones create a desire to replace products which are perfectly serviceable with the ‘new and upgraded’ model. Using both a range of marketing theories as well as references to social exclusion this dissertation analyses the extent to which the creation of a false demands based on low self-esteem (if one does not have the product) runs counter to ethical considerations in this time of economic austerity and hardship for a growing number of families across the UK.

Suggested initial topic reading:

• Malar, L., Krohmer, H., Hoyer, W.D. and Nyffenegger, B. (2011). ‘Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self’, Journal of Marketing, Vol. 75(4), pp. 35-52.
• Taylor, J.W. (1974) ‘The role of risk in consumer behaviour’, Journal of Marketing, Vol. 38(2), pp. 54-60.