3.1. Introduction

In order to follow a controlled research process it is essential for a researcher to understand type of his research, and identify the material (data) that he will need to collect, and analyse, to answer his research questions and achieve research objectives (Dawson, 2002). Research methodology is a systematic way to solve research problems and achieve on some result and draw the conclusions. It is not limited to use different techniques and methods to achieve research objectives, but in fact it includes a broad study of logic behind the use of a particular method to find the answer of research questions. Research methodology is a broad concept that emphasis on deep study of the research topic and different issues regarding that. In general research methodology is set of general principles that will guide the researcher throughout his research. In simple words research methodology guides the researcher to select a particular design for his research depending upon the objectives of his research and follow particular research method(s). Research methodology, also guides the researcher about data type that he should use, and how that data should be collected from various sources (Dawson, 2002, Kumar, 2011, Schindler and Cooper, 2011).

This chapter starts with providing justification for carrying this research and developing research questions to achieve research objective. Further, this chapter will describe how the study is designed (i.e. why particular; case study design, is chosen) and carried out. This chapter also includes information about data sources used and explains the reason of selecting these particular source(s). This chapter also explains the method for extracting the data from these sources (i.e. content analysis). In simple words this chapter of the research briefly explain how research was carried out; it explains all the strategies used to achieve the desired objectives of research.