How are the voice of the customer and the voice of the market integrated into its company strategy? 

Examine and discuss competitive strategies that manufacturers can use to gain competitive advantage.
July 6, 2019
Review Case 8.1, A U.S. Supreme Court Case titled Walmart Stores, Inc. v. Samara Brothers, Inc.
July 6, 2019

How are the voice of the customer and the voice of the market integrated into its company strategy? 

Question Description

The company’s strategic plan and mission 

Identify its core competencies 

How are the voice of the customer and the voice of the market integrated into its company strategy? 

Identify at least three function area sub-plans (e.g., finance, supply chain operations, information technology, marketing, human resources) and explain how the sub-plans support the corporate strategy 

Discuss how the company creates, fosters and maintains important business plans 

Describe the benefits to the company of utilizing SCOR (Supply Chain Operational Reference Model) within its operations