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How does this move by Facebook look to entice more small and medium-sized businesses in emerging markets outside of the U.S. to advertise on its platform?

Question Description

Facebook launches feature to allow businesses to privately message users

http://www.dailymail.co.uk/wires/reuters/article-3188651/Facebook-launches-feature-allow-businesses-privately-message-users.html

1.)  How does this move by Facebook look to entice more small and medium-sized businesses in emerging markets outside of the U.S. to advertise on its platform? Explain your answer.

2.)  Explain why Facebook would be looking to make a move into emerging markets outside of the U.S for advertising.

3.)   Do you think companies like Google, Amazon, and other big companies will look to follow in the same foot-steps as Facebook? Explain your answer.

4.)  Why would a company like Amazon or Google not want to follow in the same route as Facebook’s plan? Explain your answer.

2 sentences each question