Address the follwoing and in particular whether or not Seale Air should introduce uncoated bubble or not? Why?

Remember to write as a consultant to the organization in consideration of the case material only

1. Describe the corporate culture at Sealed Air.
2. What arguments can be made for introducing an uncoated bubble? What would the CEO think of these arguments?
3. What would be the major problems to overcome if Sealed Air were to introduce uncoated?
4. Propose an introductory marketing program which overcomes these problems.
5. Bonus if you can relate to business model canvass.

the answer should be 4 to 5 pages