Provide an overview of the company. Identify the company’s objectives and strategies. international-level strategies are applicable, what are they? List the company’s competitors to identify its strategic group. List and/or describe the items sold by your company to differentiate it from its competitors.
RBV (See Appendix D): Indicate your company’s strengths and weaknesses relative to its key competitors (discussed above). Provide a summary of (or explain) the matrix information.
Based on McDonald’s
Based on McDonald’s
Based on McDonald’s