Identify two health care organizations that have a negative brand image

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Identify two health care organizations that have a negative brand image

Question Description

350- to 500-word response to the following question:

  • Identify two health care organizations that have a negative brand image.
    • What event or series of events led the organizations to this situation?
    • What branding strategy(s) would need to be implemented to restore a tarnished brand?

Cite at least 1 peer-reviewed, scholarly, or similar reference.

Format your citations according to APA guidelines