Cultural industries are a major source of generating information and knowledge in societies. The concentration in ownership over them, in the recent years by private corporate houses has brought in changes, in the way they operate and function in society. In this article, we see why cultural industries are important, what the functions carried out by them are and how they are affected by the conglomerate style ownership which is prevalent in society today.

WHAT ARE CULTURAL INDUSTRIES?

Cultural industry as a concept had first been put forward by German critical theorists of the Frankfurt School, Theodor Adorno and Max Horkheimer. While in exile from Nazi Germany in the 1940s, they wrote the Dialectic of Enlightenment through which they popularized the concept. In it, they wrote about the life in capitalist United States and felt it was rather meaningless and shallow. According to them, culture had become commodified in the capitalist societies, which was why they coined the term Culture Industry. (pg24) The complexities which have arisen in society over time have metamorphosed the singular field spoken about by the two proponents and led to the creation of ‘cultural industries’. The different ways in which society is influenced has led to the creation of different types of cultural production. (pg24)

The continuous changes in the culture, economy and society make it important to understand cultural industries in the present day context. Cultural industry, in simple terms, refers to the activities which are interrelated with symbolic goods, i.e. those goods whose economic value is determined by their cultural value. This definition of cultural industries is relatively fluid as they respond to the changing dynamics of societies. Cultural industries comprise of ‘classical’ cultural industries like broadcast media, architecture, music, films, etc. and traditional arts such as theatre, visual arts, literature, galleries, etc. (1) In the present day the term cultural industries is often used synonymously with media industries.

ROLE OF CULTURAL INDUSTRIES IN SOCIETY

Cultural industries have certain distinct functions to play in the present day modern societies. Firstly, cultural industries affect our views and knowledge about the world by creating and circulating different products. The media have a major contribution in this regard, not only through newspapers and broadcast news programmes but also through entertainment like films, television series and music. They help frame our views on what is right or wrong, determine how people live together in society, how far democratic functions are carried out and justice and rights upheld. These texts are disseminated by powerful corporations whose major motivation is to earn profits. Often theorists debate over whether cultural industries operate to carry out the interests of these elites in the society. Through cultural industries they try to accustom the common man towards a particular way of thinking which would eventually help serve their interests. (Pg 4)