1. Abstract:

This paper discusses the web 2.0 technologies and its impact on businesses. Web 2.0 technologies have been there for several years now; in this paper we are going to analysis some of the web 2.0 applications like wikis, social networks, mashups and blogging etc. Furthermore this report discusses the opportunities and limitations it implicates to business organizations. How business corporations are utilizing the applications, to make them more effective and productive for them. There are many issues surrounding web 2.0 and its awareness among consumers and corporations. This report provides some research involving web 2.0 applications and in impact on different business operations within the company. The paper also mentions in detail some of the limitations or obstacle that web 2. 0 technologies induce on the organizations when deploying these applications in their businesses.

2. Introduction:

Web 2.0 is one of the fastest growing technological aspects of a business. Most of the businesses in recent times are incorporating this technology into their daily operations. It is one of the integral part of their corporate structure.web 2.0 can be defined in several ways, to be precise it can be stated that it encompasses the set of tools that allows user to construct a business and social connections, it allows the users to pool resources on projects over the internet.

Web2.0 consists of advanced software applications which are delivered on the internet which includes the socials networking, RSS feeds, blogging, online communities and some other virtual worlds. It essentially gives the control in the hand of the user, which enhances the creativity further depending on the application and how it can benefit the organization. The prominent deference between 1.0 and web 2.0 is that the later allows “two way traffic” which means the interactivity is two way, now the web is more productive because it’s invited participation.web 1.0 technologies were more platform-based while Web 2.0 presents the web as a platform for itself.This means that not only the user can view it but it gives the ability to enhance, edit, and modify the data depending on the user’s creativity. A larger organized IT company can use several Web 2.0 tools to improve alliance with both its clients and their business partners. (O’reilly, 2005)

In this research paper we will provide an overview of web 2.0 and its effect on business environment. How web 2.0 is playing a role in a company, and what is the impact of these technologies on the business, further more we are going to discuss these technologies according to their usability and flexibility even the limitation of web2.0 technologies. The report will provide the detailed analysis of this technology, and how we can make it more efficient for business operations. In the end the report will be concluded according to the review findings.

3. Litrature Review

3.1. Web 2.0 technologies:

The exponential growth of web 2.0 technologies has made possible what was not achievable few years ago. The main reason of this is what these technologies offer and how they are deployed. The engagement and interaction has increased due to the web 2.0 applications, more interactivity results in more creative and engaging results. Now the students can view lectures can interact with their tutors, receive feedback online which is all part of e-learning, according to recent studies the online association between the student and their tutor has resulted in increased levels of student motivations towards academics and progression. Same is the case for vast companies which are based on different geographical locales, its employers can interact online, record progress, and gets information about projects all using web 2.0 technologies. The increased level of participation are possible now in the social web, where users act as both the writer and the reader, this is really helped growth of the computer ownership and web usage over the years. Increased user inputs leads to the augmentation of recycled dynamic content and collective intelligence. The content of web 2.o application like wikis, blogs are not permanent now like web 1.0 had, now the content can be removed, edited, modified and reused by users. Web 2.0 emphasizes more on the superiority of content creation over its consumption. These technologies are structured in a way that that are based on open programming interfaces which permits extensive participation. (Magged, Boulus and Wheeler 2007)

Now we are going to review some of the web 2.0 technologies,

Social networks:

These types of web 2.0 technologies allow users to build personal web spaces which are accessible to other users to share the personal content and communicate with one another. Some of widely known socials networking website are “facebook”, “MySpace” and “twitter”. These websites allows user to create and customize their own personal account, users are interconnected from all over the world through one network. Users can find other users of similar interest, their collogues, friends etc and add them to their account, depending on the service the website offers there may be cases where other web technologies is being utilized with the social network like blogs, video/audio sharing etc. social networks are easily the most popular and used technologies of web 2.0. (AjjanandHartshorne 2008). With the increasing use of social networking websites, comes the obstacles they cause for individuals and organization, these socials networks are used by a different type of users which can result in making them controversial activities like hate campaigns targeting groups ,and exploitation and stalking. In addition to all above there is always a doubt about the true identity of the user. (Magged,Boulus and Wheeler,2007)

Wikis:

A Wiki is defined as a website that allows creating, editing multiple interlinked WebPages. One of the most prominent examples of it is “Wikipedia” which is a free encyclopedia of information and data available for users to share online. According to (Rubenking, 2003) wikis are the worlds simplest websites which are built by several members collaborate. This article states wikis as web based public bulletin boards. The wiki based website “Wikipedia.com” was named “Pc magazine website of the week” whose users and members contributed to over three hundred thousand articles. Wikis can be used in business where the management wants its employers to share knowledge and experience of a project

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