Introduction – Technology innovation rapidly changes from last decades to in India. The laptop market is expanding rapidly and develop into a one of the most commercial or profitable market in the world. Indian laptop industry have a very large target market and there are more competition between the companies; they are trying to making an innovative product which is according to the customer needs or price range with new technology or according to the different earnings rank of person and these should motive the consumer who use the desktop instead of laptop and today all the laptop companies trying to expand consumer target market by their satisfying service or quality of innovative product. Consequently the competing companies cover all type of people whether its student, or mature persons or worker and business people.

Global scenario

It is a difficult to say that the first laptop was look like a today laptop or not. The world first laptop didn’t look like a today laptop it was too big with high weight but today we have a book size laptop due to the technology expand. In April 1981 the world first laptop Osborne was introduced with 64 K RAM and 4.0 MHz which price was $1795 and that was the first link of the origin of laptop. Shortly after some year’s potential customer of Osborne they stop to buying this laptop and waiting for the new laptop which was coming with new technology and new features that name was kaypro II. New technology and price difference attract the more potential customer because that price was $ 1595 which was less than previous and also provide a big laptop screen. In this way the laptop technology increasing the laptop market day by day and if we glance on the past laptop industry there are small consumer target market where they have only some potential customers but today they have bigger consumer market with a new challenging market. After in 1988 Compaq introduced their first laptop Compaq SLT/ 286 with VGA graphics and it was the successful laptop this laptop sale was 53000 units in a one year. Near the 1990 Compaq entering the retail market with the Presario. They provide a first low price laptop and due to this action of price war born , lot of the competitors are plunged in this war, especially IBM and Packard Bell into this market.